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Groundbreaking NFT Projects: Capture Attention and Imagination


Non-fungible tokens (NFTs) have exploded in popularity over the last couple of years, transitioning from a niche curiosity to a multi-billion dollar industry that captures the attention and imagination of creators and collectors around the world. As the NFT space rapidly evolves, certain groundbreaking NFT projects have pushed boundaries and demonstrated the immense potential of this technology. This article will explore some of the most imaginative, expensive and talked-about NFT drops that have broken new ground and ignited excitement around NFTs.

What are NFTs?

Before diving into pioneering groundbreaking NFT projects, it’s helpful to level set on what exactly NFTs are. An NFT is a unique digital asset that represents ownership of a specific item. It is stored on the blockchain, which is a distributed public ledger. This allows the ownership and authenticity of an NFT to be easily verified.

NFTs can represent digital files like artwork, GIFs, videos, and music. But they can also represent physical items like real estate and merchandise. Essentially, NFTs provide a way to own almost anything in a digital format. The content creator or owner has complete control over the scarcity and ownership of their NFTs.

While anyone can view or download the content linked to an NFT, only the owner has the official version. This creates value and allows fans and collectors to own a unique piece of digital content.

The Most Groundbreaking NFT Projects

As NFTs started gaining traction in 2021, prices for high-profile groundbreaking NFT projects quickly skyrocketed. In March 2021, digital artist Mike Winkelmann, better known as Beeple, sold an NFT titled “Everydays: The First 5000 Days” for a groundbreaking $69.3 million at auction at Christie’s. This was the first NFT ever sold by a major auction house and put NFTs in the spotlight of mainstream media.

Later that month, Twitter founder Jack Dorsey sold his first tweet as an NFT for over $2.9 million. And in June 2021, the source code for the World Wide Web by Sir Tim Berners-Lee sold as an NFT for $5.4 million. These record sales, coupled with increased crypto activity, triggered an NFT frenzy with creators and brands wanting to capitalize on the hype.

While Beeple still holds the top spot, other noteworthy and expensive NFTs include:

  • Bored Ape Yacht Club: $24.4 million for 101 Bored Apes
  • Human One by Beeple: $28.9 million
  • The First Doge NFT: $4 million
  • The Merge by Pak: $91.8 million
  • Cryptopunk #7523: $11.8 million
  • Cryptopunk #3100: $7.58 million

As you can see, some of the most groundbreaking NFT projects also hold the highest price tags. Next let’s explore some of the most imaginative and talked-about NFT projects across various categories.

Art NFT Projects

NFTs provide a new medium for artists, allowing them to sell directly to a global customer base. While Beeple may be the most well-known so far, many other digital artists are advancing the NFT art world.

Doodles: This collection of 10,000 randomized creature avatars made $336 million in total sales volume in 2022. The cute critters struck a chord with their pop art style.

Axies Infinity: This Pokémon-inspired universe of creature NFTs, combined with a play-to-earn game, generated over $1.3 billion in sales volume. Players can use Axie NFTs to breed new species and battle for rewards.

CryptoPunks: One of the first major NFT projects on Ethereum, these 10,000 algorithmically generated pixel art portraits made over $2.6 billion in total sales as of January 2023. They laid the foundation for the profile picture (PFP) projects that followed.

Bored Ape Yacht Club: This set of 10,000 unique stylized apes is arguably the most well-known NFT project. The impressive $1.7 billion in sales shows the power of the community and brand building around these sought-after avatars.

VeeFriends: Gary Vaynerchuk’s hand-drawn doodles of animal characters, representing admirable human traits, brought in $95 million in total sales. The creatures strike a balance of cute, quirky and meaningful.

These projects demonstrate the creative freedom artists have with NFTs to develop imaginary worlds and build engaged digital communities around their works.

Collectible Groundbreaking NFT Projects

For collectors, NFTs are the digital equivalent of baseball cards, stamps, or memorabilia. Platforms like NBA Top Shot are transforming sports fandom by allowing fans to own memorable video highlight clips.

NBA Top Shot: Users can buy and trade NFTs of fully licensed video moments from the NBA, such as a Lebron James dunk or game-winning shot. NBA Top Shot has over $780 million in sales.

NFL All Day: Similarly, NFL fans can collect and trade NFTs of NFL video highlights, as well as digital player avatars. There’s been $75 million in sales so far.

Sorare: This platform issues limited edition NFTs representing soccer players that can be used in fantasy games. With 180+ club partnerships, Sorare has generated over $100 million in sales.

MetaBots: For retro gamers, this collection of 10,000 8-bit robot avatars taps into nostalgia while combining PFP aesthetics with playable utility via an AR app. Sales topped $7 million.

These projects cater to passionate fan bases who want to support and feel connected to their favorite teams, players, and games.

Utilizing the nostalgia and fervor surrounding collectibles is a proven NFT strategy. Even traditional collectible companies like Funko and Mattel are launching NFT projects. As licensing deals increase, expect more major sports and brands getting in on the action.

Gaming Groundbreaking NFT Projects

NFTs create new possibilities for video game assets by allowing players to truly own items, rather than renting them from a game creator. This is revolutionizing game economies by giving players control.

Axie Infinity: As mentioned already, this monster-battle game pioneered the play-to-earn model where players can win NFT assets with real-world value. Their $1.3 billion in NFT sales volume proves the viability of playable NFTs.

Gods Unchained: This free-to-play digital card game issues NFT cards to players, giving them ownership of a tangible asset. Most importantly, NFTs grant provable scarcity of valuable cards. Gods Unchained cards have generated $480 million in sales so far.

Illuvium: This upcoming RPG binds NFTs to playable 3D characters, land plots and artifacts within a vast open world. With triple-A game design but true player-owned economies, Illuvium wants to attract traditional gamers to web3 games.

Gala Games: With partnerships with Atari and Zynga, this ecosystem of blockchain games lets players own NFT items across multiple titles under a shared framework. Network effects could propel NFT assets to greater utility and value.

The play-to-earn model shifts power to players, allowing them to profit from the time spent in these virtual worlds. As blockchain games improve, expect NFT-based gaming economies to achieve mainstream adoption.

Music NFT Projects

Music NFTs represent a new method for artists to engage with fans, while retaining control over their creations. While many musicians issue limited NFTs for individual tracks, these groundbreaking NFT projects showcase how an entire music album can be reinvented as an NFT.

Kings of Leon: This Grammy-winning band released their album “When You See Yourself” as an NFT collection in 2021. They generated $2 million in sales from NFT album copies and tokens unlocking limited-edition vinyl and front-row concert seats.

Steve Aoki: The renowned EDM DJ partnered with Antara to create the “Dream Catcher” NFT collection featuring new music and artwork. Holders gain access to exclusive content and events. Sales topped $4.25 million within minutes of launch.

deadmau5: Along with releasing individual new songs as NFTs, deadmau5 partnered with Pixelynx to offer a four-part musical NFT journey titled “Kx5”. Tiered NFTs grant fans unique benefits and deeper access.

Linkin Park’s Mike Shinoda: He sold clips of an unreleased track, samples, artwork, and other content as part of an NFT collection called “Ziggy’s Stardust”. Total sales exceeded $30,000 for the personalized packages.

Music NFTs let artists boldly experiment with new distribution methods, economics, and ways to reward loyal fans. As platforms like Royal and Opulous build out greater infrastructure, expect musical NFT innovation to amplify.

Photography Groundbreaking NFT Projects

For photographers, NFTs solve the problem of monetizing and protecting ownership of their digital creations. While NFTs can work for individual photos, these groundbreaking NFT projects showcase how a carefully curated collection can capture the interest of collectors.

Beeple’s The First 5000 Days: While best known as an artist, this collage of Beeple’s daily images perfectly demonstrates how NFTs let photographers package an entire body of work as an authenticated asset.

Justin Aversano’s Twin Flames: This photographer captured 100 pairs of twins and triplets in a single portrait. He sold them as a one-of-a-kind NFT collection, with partial sales proceeds donated to autism research.

NFTography: White Rabbit targets photographers and filmmakers directly with this NFT marketplace. It provides tools to create verifiable limited editions. Photographers can reach a wider audience and gain a new stream of income.

NFTography demonstrates how community-driven platforms can arise to empower specific creative fields through NFTs. Individual photographers like Justin Aversano also show the impact of developing an entire branded collection.

Fashion Groundbreaking NFT Projects

For luxury and high-fashion brands, NFTs present an opportunity to drive scarcity and status for digital-savvy consumers. Some brands issue NFT versions of real-world apparel. Others purely create virtual garments as digital status symbols.

RTFKT x Nike: This NFT sneaker brand offers futuristic and limited-edition designs enhanced for the metaverse. The real-world credibility of Nike combined with the tech aura of RTFKT results in mint prices starting around $3,000 USD.

Dolce & Gabbana: At a higher price point, D&G created the nine-piece Collezione Genesi NFT collection featuring detailed clothing visualized through CGI. The entire collection sold for roughly $6 million.

Gucci: Opting for an NFT-only route, Gucci developed its Gucci Aria digital fashion line comprising virtual clothing and accessories. One accessory NFT entitled “Space” sold for over $20,000.

While still early days, fashion NFTs offer the possibility for virtual garments to hold similar prestige and scarcity as real-world designer attire.

Celebrity NFT Projects

Celebrities, influencers, and icons have unsurprisingly jumped on releasing their own NFTs to capitalize on collector fandom while fundraising for causes.

Paris Hilton: The original influencer sold an NFT collection where each item also came with a physical version, like art prints and basketballs airbrushed by her. She earned $1.5 million which she partially donated to charity.

Lindsay Lohan: Her first NFT was a portrait by artist Surfaced Studio. The piece, titled “Lohan State of Mind”, fetched $85,000 with proceeds benefiting victims of child trafficking.

Tony Hawk: The skateboarding legend sold personal NFT collectibles and experiences via Autograph, including limited-edition skateboards. The collection brought in over $2 million in under 30 minutes.

William Shatner: The Star Trek front man sold Shatner-themed trading cards as NFTs. He donated the proceeds to The Cherie Blair Foundation for Women and St. Jude Children’s Research Hospital.

For the right celebrity founder, an NFT drop combining personal branding and philanthropy can be a win-win for creating buzz and doing good. As NFT utility expands, expect more activations involving tangible benefits.


Since the first NFT projects around 2017, the space has continuously evolved in creative and unexpected ways. Artists, musicians, athletes, gamers, photographers, celebrities, and brands have all contributed to advancing the NFT ecosystem. While some early critics dismissed NFTs as a passing fad, the sales volume and cultural excitement around the most groundbreaking NFT projects prove there is lasting potential.

As these examples demonstrate, we are just scratching the surface of what NFTs can enable across industries. The technology empowers internet communities in new ways, transforms virtual economies, and rethinks how value is assigned to digital creations.

For artists and collectors, NFTs offer liberation – both the freedom to create without boundaries and to own without restrictions. As platforms improve sustainability, accessibility, and utility, expect NFTs to achieve mass adoption and further break ground across the digital landscape.


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Sarah Wright

Sarah Wright

Sarah is a freelance writer with a passion for all things crypto and NFTs. She loves how NFTs are empowering artists and creators to take control of their own distribution and royalties. In addition to writing about NFTs, she’s also an avid collector and enjoys discovering new and emerging artists on various NFT platforms.

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