Investing in NFTs: A Ultimate Beginner’s Guide


Non-fungible tokens or NFTs have exploded in popularity over the last couple of years. From multimillion dollar sales of digital art to profile picture collections selling out in minutes, NFTs represent a new paradigm of digital ownership and blockchain technology. For those new to investing in NFTs and looking to get involved as collectors and investors, navigating this emerging space can initially seem daunting. However, by following this beginner’s guide, you will gain a comprehensive understanding of what NFTs are, why they have value, and how to successfully invest in them.

To begin, we will cover the basics of what exactly NFTs are and why they command value. Additionally, we will explore the different NFT marketplaces available and how to set up a crypto wallet. Moreover, we will walk through the process of actually purchasing NFTs, from funding your wallet to completing transactions. Furthermore, we will discuss research strategies to identify promising NFT projects and evaluate investment opportunities. Besides that, we will outline approaches for managing risks inherent to the volatile NFT market. Finally, we will examine ways to engage with the NFT community in order to expand your knowledge and connections.

By the end of this guide, you will have the knowledge and tools needed to confidently navigate investing in NFTs. While the world of NFTs can seem overwhelming at first glance, taking the time to educate yourself on the space will empower you to make informed investment decisions. Let’s get started exploring how to successfully invest in NFTs!

What Are NFTs and Why Do They Have Value?

Let’s start with the basics – what exactly are NFTs? NFT stands for non-fungible token. Non-fungible means that each token is unique and not interchangeable. This differs from cryptocurrencies like Bitcoin where each coin is equivalent and interchangeable with another. NFTs can represent digital files like art, music, videos, and more. The digital asset is linked to the token, but the NFT itself exists on a blockchain. This blockchain records transactions and proves ownership of the linked file.

So why do people pay money for NFTs representing digital files that can be easily copied? Much of the value is based on scarcity and proof of ownership. The blockchain allows buyers to verify the authenticity and scarcity of an NFT. For digital art and collectibles, proving scarcity and authenticity builds value. Buyers trust that the NFT they purchase is the original. This verification process does not exist for infinitely reproducible digital files like MP3s or JPEGs outside of NFTs.

Beyond proving scarcity, NFTs also represent membership and status. By owning certain NFTs, you gain access to exclusive groups and benefits like giving you voting rights in a DAO. NFTs also provide utility in the form of unlocking features in games and apps. Just like a concert ticket proves you have access to a live event, an NFT can prove you have access to a community or app. Overall, NFTs derive value both from their inherent properties as verifiable digital assets, as well as from the benefits they unlock for their owners. Investing in NFTs can provide benefits beyond just financial gain.

Investing in NFTs, choosing the marketplace

Choosing an NFT Marketplace

To begin investing in NFTs, you’ll first need to select a marketplace. NFT marketplaces are platforms where NFTs are bought, sold, and traded. Some of the most popular marketplaces include OpenSea, Rarible, SuperRare, and NBA Top Shot.

OpenSea is the largest NFT marketplace and home to an extensive selection of NFT collections. On OpenSea you can find everything from digital art and collectibles to metaverse land and domain names for sale. While OpenSea offers access to the biggest selection, its broad scope also means you’ll find a lot of low quality NFTs.

Rarible is another large NFT marketplace known for digital art and collectibles. Rarible positions itself as a community-owned platform that offers more curation than a site like OpenSea. SuperRare takes this curation even further, functioning as a tightly curated marketplace solely for single edition digital artworks.

If you’re interested in a specific niche like sports, NBA Top Shot is a leading marketplace for basketball video highlight NFTs officially licensed by the NBA. Most marketplaces require you to connect a crypto wallet, so you’ll want to set one up before signing up for an account. Overall, assessing your interests will help determine which marketplace best aligns with the types of NFTs you want to browse and ultimately invest in.

How to Buy NFTs

Once you’ve chosen a marketplace, it’s time to actually buy your first NFTs. Here are the basic steps:

  1. Set up a crypto wallet.
  2. Fund your wallet with cryptocurrency.
  3. Connect your wallet to the NFT marketplace.
  4. Browse NFTs and make purchases.
  5. Store your NFTs in your wallet.

The first step is choosing and setting up a crypto wallet that is compatible with your selected NFT marketplace. This crypto wallet will allow you to securely purchase, store, and display your NFTs. Popular options include Metamask, Coinbase Wallet, WalletConnect, and more.

Next, you’ll need to fund your wallet with cryptocurrency. To purchase NFTs you’ll typically need Ethereum or Solana, depending on which blockchain the NFTs you want to buy are minted on. You can purchase crypto directly through platforms like Coinbase or Kraken.

Once you have crypto in your wallet, connect it to your chosen NFT marketplace. Now you can start browsing and purchasing NFTs directly through the marketplace by accepting listings or placing bids. Complete your first NFT purchase and it will be transferred directly into your connected crypto wallet. As the owner, you’ll be able to view and access your NFTs through your wallet.

Evaluating and Researching NFTs

Not all NFTs are created equal. Like any other investment, you’ll want to thoroughly research any NFT you are considering buying. Here are some key factors to evaluate:

  • Project Reputation – What is the track record and reputation of the creators? Have they delivered value for past buyers?
  • Community – Is there an engaged community supporting and promoting the NFT project?
  • Utility – Does the NFT offer any utility such as unlocking access, rewards, or features?
  • Interoperability – Can the NFT be used across multiple platforms and apps?
  • Scarcity – Is the NFT part of a fixed supply launch or an ongoing generative collection?
  • Demand – How much demand and interest does the NFT project have? Check active listings and sales.
  • Valuation – Does the current price align with the intrinsic value and utility of the NFT?

By evaluating these factors, you can separate promising investments from overhyped NFTs. Pay close attention to the creators, roadmap, and community early momentum around a project. Viewing buying history on a marketplace can provide insight into how much demand an NFT already has. Avoid buying into “hype” and conduct thorough research before purchasing any NFT.

Investing in NFTs: The Best Strategies

Applying investment strategies tailored to the volatile NFT market is key to success. Here are some effective strategies for investing in NFTs:

  • Long-term holds – Identify projects with solid creators and communities that you believe will deliver long-term value. Think “buy and hold” for years.
  • Early purchases – Purchase at mint or in the early days of a promising new NFT collection before it gains traction.
  • Market timing – Buy during periods of fear, uncertainty, and doubt when NFT prices are down.
  • Low mints – For generative projects, favor NFTs with lower mint numbers as they are considered more rare.
  • High liquidity – Target established projects that have higher liquidity and active buyers. This makes divesting easier.
  • Diversification – Build a diverse portfolio across NFT sectors like art, collectibles, metaverse, etc.
  • Indexing – Own an index or basket of NFTs instead of picking individual ones.

An ideal investment portfolio will leverage a mix of strategies. Long-term holds, buying early, and market timing help identify value. Targeting liquidity and diversity aids in risk management. Employing a range of approaches can lead to an NFT portfolio poised for success.

Managing Risks When Investing in NFTs

While the upside of investing in NFTs is substantial, this emerging space also carries risks. Here are some of the key risks to be aware of:

  • High volatility – NFTs tend to see intense speculative booms and busts making pricing very volatile.
  • Lack of regulation – The regulatory environment around NFTs is still developing and uncertain.
  • Limited liquidity – Much lower sales volumes for NFTs means it can be harder to sell compared to other assets.
  • Subjective value – NFT value depends heavily on perception and hype which can change quickly.
  • Security threats – Like other crypto assets, NFTs carry risk of theft and hacking if not properly secured.
  • Scams – There are still many scam projects looking to take advantage of uninformed investors.

Conducting thorough due diligence, valuing utility and community over hype, holding long-term, and securing your NFTs in a cold wallet can help mitigate some of these risks. As with any investment, never invest more money than you can afford to lose. While the NFT space still has challenges to overcome, the innovation happening makes it an extremely compelling opportunity if invested in wisely.

Joining the NFT Community

Beyond investing in NFTs, actually participating in the NFT community can expand your knowledge and connections. Here are some ways to get involved:

  • Join Discord groups and follow Twitter accounts related to projects you like. Engage in discussions and stay up to date on news.
  • Attend in-person NFT events and conferences when possible. Meet creators and other collectors.
  • Create an NFT gallery on a site like Spatial to show off your collection in beautiful 3D environments.
  • Participate in community votes and governance matters for DAO NFT projects you have invested in.
  • Share your NFT purchases and insights on social media. Help build buzz and demand for new projects.
  • Explore NFT worlds and games. Interact using your NFT avatars, wearables, and items.

Immersing yourself in the NFT community provides valuable perspective into where the space is headed. Plus, being an active member can lead to new investing in NFTs opportunities, airdrops, and exclusive access. However you choose to get involved, maintaining an open and learning mindset is key.

Investing in NFTs, Conclusion

Investing in NFTs represents an exciting new digital asset class underpinned by blockchain technology. By following this beginner’s guide, you have gained a solid foundation for understanding the value of NFTs, evaluating projects, using investment strategies, managing risks, and joining the growing NFT community. With your newfound knowledge, you can now begin navigating the NFT landscape and build a portfolio of investments poised for growth.

The world of NFTs moves at a fast pace, so you should always keep learning. Stay up to date on the latest developments and consider how new trends like interoperability, sustainability, and decentralization may impact the space. While some speculate that NFTs are a fading fad, all signs point to NFTs establishing real utility and cementing their importance within blockchain innovation. By getting in early and investing in NFTs wisely, you have immense potential to shape and reap the rewards of the NFT revolution ahead.


How to Invest in NFTs: Tips for Beginners in 2023

Sarah Wright

Sarah Wright

Sarah is a freelance writer with a passion for all things crypto and NFTs. She loves how NFTs are empowering artists and creators to take control of their own distribution and royalties. In addition to writing about NFTs, she’s also an avid collector and enjoys discovering new and emerging artists on various NFT platforms.

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