NFT Sales Drop to New Low in July, Continuing Downward Spiral

The crypto winter continues as the non-fungible token (NFT) market experiences its fifth consecutive month of declining sales. NFT sales drop to a new low in July 2023, marking the lowest level recorded since April 2021, right before the exponential growth of the NFT boom began. Multiple factors contribute to this downward spiral, indicating significant shifts occurring in the NFT space.

In July 2023, NFT sales drop to $495.6 million, decreasing by 23% from $646.1 million in June, according to data aggregated from across the industry. This latest figure shows that NFT sales drop have been consistently falling each month since hitting $1.2 billion in February 2023.

Consumers Shift to Lower-Cost NFTs

One perspective on this NFT sales drop is that it does not necessarily mean a loss of interest in NFTs overall. Instead, it may signal growing demand for more affordable, low-barrier NFTs catering to mainstream audiences hesitant to immediately spend large amounts on high-profile collectibles.

The average NFT sale in July 2023 was only $47, suggesting fewer sales of “blue-chip” NFTs. However, transaction levels remained high in recent months, with around 10.8 million transactions in June and 10.4 million in July. This indicates consumers are still active in the market, just opting for lower-cost digital collectibles.

As the appeal of NFTs spreads beyond crypto-native buyers, the market adapts by providing accessible entry points for the mainstream. While this NFT sales drop in dollar terms seems concerning, a shift towards inclusivity and mass-adoption is likely occurring under the surface.

Leading Collections Experience Declining Sales

The flip side of surging low-cost NFT popularity is that sales of top collections like Bored Ape Yacht Club and Azuki continue to spiral downward. The floor prices of these leading brands hit two-year lows in July 2022.

Gods Unchained and CryptoPunks were the only major collections that saw small floor price increases, at less than 1% each. All other blue-chip NFTs experienced declines, some drastic. This change contradicts the market dominance these top collections held just months ago.

For example, in April 2022, Bored Ape Yacht Club saw over $285 million in sales and Azuki had $55 million. But in July 2023, these dropped to $20 million and $6 million, respectively. While increased access and affordability have upside, declines this steep in previously coveted collections reveal cracks in the high-end NFT market.

Trading Volume Remains Below $1 Billion for Third Straight Month

Zooming out, NFT trading volume provides another perspective on the downward trajectory of the NFT sales drop. July 2023 saw around $600 million in trading volume, preceded by $800 million in June and $900 million in May.

The last time monthly trading volume surpassed $1 billion was February 2022 at $1.1 billion. Since then, trading volume has been stuck below this threshold for three consecutive months and counting. Compared to January 2023’s $1.1 billion, July’s $600 million shows a nearly 50% decrease in just six months.

This extended stretch with trading volume below $1 billion signals an NFT market struggling to maintain its previous high-flying momentum. For an industry accustomed to exponential growth, this plateau comes as an unwelcome surprise. It remains unclear when or if trading volume will rebound back above 10 figures per month again.

NFT Sales Across Blockchains

Examining NFT sales drop performance on individual blockchains also provides insight into the evolving state of the market in July 2023.

Ethereum remains the leader in total sales at $293 million. However, this represents a 31% decrease from June 2022. Ethereum’s dominance has fallen from 97% of NFT sales in July 2021 down to 59% in July 2022.

Solana also experienced a slight drop in sales month-over-month from $40 million to $35 million. In contrast, Bitcoin’s NFT sales actually increased 36% between June and July, up to $56.2 million. This contrasts with the downward trend across most other chains.

Consumer Interest in NFTs Persists

Behind all the statistics sits the human element driving these numbers. Consumers’ interest and activity in the NFT space remain high, even if their spending power faces limitations.

In July 2023, around 10.4 million transactions occurred, following 10.8 million in June. These figures reveal consistent participation, even if sales dollars declined. Much of this activity stems from new adopters experimenting with affordable NFTs. Their steady engagement provides hope for NFTs to reclaim higher sales figures once economic headwinds shift.

Additionally, the number of unique active wallets interacting across NFT platforms sits around 6,000 per day. This relatively stable participation offers another sign of persistent consumer interest in NFTs through the recent downturns.

As the markets navigate unpredictability, people’s curiosity in owning digital collectibles endures. This human element may be the most valuable factor in play, hinting at sustainability.

Macroeconomic Factors Contribute to Uncertainty

The NFT sales drop does not exist in isolation. Wider uncertainty across the macroeconomic landscape applies downward pressure on spending power across sectors. Surging inflation, rising interest rates, and talk of recession make consumers more hesitant about speculative spending.

These same factors also contributed to the recent “crypto winter” that caused a major cooldown in the cryptocurrency markets. With NFTs and crypto closely linked, challenges in one market spill over into the other. The correlation makes sense given the dominance of cryptocurrency as a payment method for NFTs.

Until inflation shows meaningful signs of cooling and recession fears subside, uncertainty will continue weighing on NFTs. However, the sector has already endured previous crypto winters and always rebounded stronger. This time may play out similarly once the economy stabilizes.

Shifting Trends Among Top NFT Collections

The composition of top NFT collections by sales volume also reveals shifting trends in the market. Yuga Labs, creator of mega-popular collections like Bored Ape Yacht Club and Mutant Ape Yacht Club, no longer dominates rankings to the same degree.

In July 2022, BAYC retained its top spot for trading volume. But besides Mutant Ape Yacht Club and CryptoPunks, no other Yuga Labs collections made the top ten. This contrasts sharply with earlier in 2022 when Yuga Labs claimed over 50% of top collection rankings.

While BAYC remains important, its decline mirrors the decreasing sales of blue-chip collections overall. Azuki also claimed three top ten entries in July 2022, but its fortunes have faltered since the poorly received launch of its Elementals NFTs.

These changing dynamics showcase the risks of relying too heavily on a handful of top collections and the value of diversification. As the market evolves, new collections rise up while others lose steam.

Signs of Resilience Despite Lower Sales

While the short-term NFT sales drop inspires some grim headlines, there are also signs of resilience that could stabilize the market. For instance, many consumers feel NFTs are here to stay and represent innovation in the creator economy.

Additionally, major brands across industries continue launching NFT projects, signaling their confidence in long-term viability. These include entertainment companies like Disney and Warner Music Group, celebrities like Snoop Dogg and Eminem, and consumer brands like Gucci, Burberry, McDonald’s, and more.

Their participation provides key value signals. These deep-pocketed entities have resources to research before committing and likely anticipate NFT utility and adoption will expand over time.

Furthermore, major financial institutions like Fidelity, BlackRock, and Mastercard are offering NFT-related services. These motivated, influential entities with long investment horizons are unlikely to build products for short-term fads. Their support again affirms confidence in NFTs.

These examples showcase enduring interest from diverse participants. While fluctuating sales volumes feel concerning in the moment, NFTs still appear positioned for long-term relevance.

Key Takeaways from the Recent NFT Sales Drop

In summary, the NFT sales drop in July 2022 to the lowest level since April 2021 highlights the significant impact of crypto winter and economic uncertainty. However, consumer enthusiasm persists, especially for lower-cost NFTs.

Leading collections face declining sales, trading volume remains below $1 billion, and previous juggernauts like Yuga Labs lose dominance. Yet new opportunities arise for more egalitarian growth and diversity across creators, collections, and blockchains.

Predicting when sales may recover is difficult amidst macro volatility. However, the key takeaway is that NFTs are evolving along with their consumer base and markets. Though the short-term challenges feel pronounced, the long-term outlook still shows promise of innovation. As with any new technology, embracing some growing pains is part of the maturation process.

Even if more market pain lies ahead in the coming months, both creators and collectors can gain experience and strengthen communities. Then the NFT space may emerge better positioned for sustainability than relying solely on speculation and hype. Patience and perspective help navigate uncertain periods en route to realizing long-term potential.


In conclusion, the multi-month NFT sales drop has shown that uncertainty remains prevalent across the market. However, as we have seen, there are also signs of evolution and resilience. While leading collections experience waning demand, new creators gain traction by catering to fresh mainstream audiences. Although macroeconomic challenges persist, consumer enthusiasm endures. Powerful institutions continue embracing NFTs, hinting at long-term viability.

Therefore, while the short-term outlook seems turbulent, perspective is key. NFTs remain early in their lifespan, still discovering ideal use cases and full potential. As the technology matures, it will likely become more grounded and stable. For now, fluctuations are expected as experiments unfold. However, compelling indicators point towards NFTs establishing footing in the mainstream rather than fading as a passing fad. So despite current growing pains, the future still appears bright. Creativity and community will ultimately anchor the NFT space as it navigates uncharted territory.


The Psychology of NFT Collecting: Why People Are Willing to Pay Millions for Digital Assets

John Clarke

John Clarke

John is a freelance writer with a keen interest in the world of NFTs. He has been following the blockchain-based digital art movement since its inception and loves exploring the intersection between technology and creativity. In his free time, you can find him browsing NFT marketplaces or tinkering with his own digital artwork.

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